Born in the heart of Downtown Los Angeles in 1990, Lucky Brand draws its inspiration from the effortless cool that the city is known for. We design our apparel, accessories, and shoes like we do our denim—producing the best quality at the best value, without sacrificing the style and details that set them apart. Our footwear and lifestyle accessories complement the outfitting centered around our jeans for comfortable, easy styling you’ll want to wear for any occasion.